Every business person needs new clients, it’s how growth becomes possible. However, getting people to purchase your item for the first isn’t the easiest thing in the world; how do they know they can trust you, how do they know you can give them a premium product without cheating. How do you outsource them?
- You have to know your target market ;you don’t have to pay for market research, but you do need a good idea of your target market. Build a profile of potential customers – in particular, think about what they want and how you can appeal to them. Always aim to offer something unique or better value for money than your competitors.
- Give incentives to existing customers. Offer discounts on future purchases or even commission, if your existing customers introduce new customers to you. Word of mouth is the most potent form of advertising, so surpass customers’ expectations where possible, and giving incentives is a good step to take.
- Network! Network! Network!; Even in the digital age, networking remains one of the most powerful ways to bring in new customers and grow your business.Networking in your niche is powerful not only because it allows you to understand changes in your sector, but it also puts you in touch with people who serve same customer base in one form or another. Hence, you can easily get introduced to new customer groups while developing a better understanding of exactly what they are looking for.
- Use different sales channels; Too many businesses fail to take advantage of online opportunities. For brick-and-mortar businesses, these opportunities could come in the form of online sales of their associated products. For example, if you are a local fashion brand owner, and sew different afrocentric clothes, then you will be able to sell globally via the internet to other Africans around the world. However, for many businesses that sell exclusively online, selling offline can provide invaluable customer feedback in real-time and introduce you to a totally new customer base, typically on your doorstep, so try using both offline and online avenues if you can afford it.
- Help when you aren’t expected; Take the customer experience to the next level by offering help where it’s needed, not just where it’s asked for. For example at FabricsNG, we discovered that our customers generally have the issue of finding the right tailor to sew the fabric purchased from them, so we decided to solve that by building a platform where all our clients can contact different tailors around them to get their fabrics sewn.
- Speak at and Host events;You have plenty of expertise in your field—why not get involved in the community? By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections, as well as your reputation as a thought leader in your industry.“My first clients came from offering to speak for free or hosting a workshop at business events that I knew my ideal clients would be attending,” says Natalie MacNeil of She takes on the world. “I started off on a local level, and then I was given bigger opportunities that got me in front of more people. That’s how I got my budding business off the ground.”
So many points laid out for you beautiful people. Try them to see if they help in any way, I’m sure they would!
So , until next time, stay fancy!
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